The Imprint Coalition

Logo Redesign


About Imprint


The Imprint Coalition works to advance public policies and promising models that support the economic inclusion of immigrants and refugees with international credentials in the U.S.

Process


I began trying to develop a concept for the new logo by sketching some ideas out based on the mission and vision of Imprint. The sketches were just meant as quick way to get my creative juices flowing.



After sketching, I worked with Mackenzie Bennett, a talented visual designer to  further develop logo ideas by uping the fidelity and jumping into illustrator. The idea was to just come up with as many concepts as possible. I  based on some of these concepts on my sketching explorations.

First Round: 31 Concepts




Second Round: 13 Concepts




Third Round: 9 Concepts




Fourth Round: 6 Concepts


Before

After


© Pedro Bare 2021