Pedro Bare

I’m a digital designer
that solves the needs of people.



Based in Brooklyn
Working Remotely


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Photography


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Pedro Bare Portfolio

WES Website Redesign


World Education Services (WES) is a social enterprise dedicated to helping international students, immigrants, and refugees achieve their educational and career goals in the U.S. and Canada. WES evaluates international educational qualifications, supports the integration of immigrants into the workforce.


The Problem


The WES website was dated, slow, and didn’t stand out among its competitors. WES needed a website that was easy to use and simple to update. Overall, the stakeholders at WES wanted a complete visual overhaul of their core website and WES Mariam Assefa Fund microsite. I came away knowing that new web experience needed to properly project their confidence and dedication to their clients.

The Challenge


Create a user-friendly experience while communicating WES personality, experience, and reliability.

Project Roadmap


• Discovery – Review current website data, demographics, tech, and competitive research.

• Content – Content audit, content outline, and planning.

• Design – Wireframes, mockups, and prototypes.

• QA – Reviewing and trying to break site, accessibility, speed tests.

• Launch

UI Design (WES Core Website)




UI Design (Mariam Assefa Fund)




Responsive Screens




The Result


The layout is simple and provides users with valuable information about credential evaluations quickly. The visual design reflects their brand personality is contemporary and is able to convey a snese of professionalism and trust to WES clients. By focusing on improving the information architecture and improving usability by following best practices we strengthened their digital presence by designing a website that better represents the organization.